Wednesday, January 31, 2018

Wave of Korean Cosmetics in BHUTAN


In the era where good looks pays off, people try more and more products/ make up everyday to hide their flaws mostly skin issues. With the growing popularity of make up among all ages, the make up industries are coming up with all sorts of brands and products to cater every individual needs and requirements. But the one most popular among all women and also few male is "Korean Cosmetics." It has earned its place in every make up enthusiast vanity.

Until recently Bhutan has been known for its virgin beauties however the rise in the cosmetics has even cast its shadow among the Bhutanese users. Ever since the introduction of media and internet in Bhutan, the country has seen the mass moving towards westernization. And this has flare up concerns that we might eventually lose our unique identity.But looking good has also become crucial in this small landlocked country. 

With the economic development of the country the imports and exports are expanding exponentially. The varieties of make up items are imported vastly on public demand. There are various make up brands round the globe but the Korean cosmetics has comfortably mark its place in Bhutanese market. The promising campaign and advertisements of young Koreans showing off their flawless looks has everyone convinced that the products does its magic.  

With the very recent K pop concert to mark the 30 years of Bhutan Korean friendship, the Korean frantic has upsurge among Bhutanese. Anything Korean has become very trendy in country especially among youths. Lots of entrepreneurs are paving into Korean markets taking advantage of the growing trends. Many online shopping sites are created to easily shop these cosmetics. People as early as 9 years start using these products due to mass media influence. Every body wants to look flawless as Koreans.





As every coin has its two sides, so do wearing cosmetics has its pros and cons. Many parents don't allow their children to use cosmetics unless they are over 18 years of age. Perpetual use can often cause permanent skin damage if not instructed correctly of its usage but with correct instruction and timely monitoring on how your skin reacts to certain products, the cosmetics are advisable. Although the usage should be kept to minimal as much as possible.

On the brighter side cosmetics are innovative means to conceal your generic facial flaws, boost your self confidence and feel good about how we look.

*shall write more in depth next time* 😀😀

PC- Google Image
Jun Ji Hyun is 36 years old but looks like she is in her mid twenties

If you want to read more on Korean cosmetics, click on the links below:




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